Just as television turned a nation of people who listened to media content into watchers of media content in the 1950s to the 1980s. The emergence of social media has created a nation of media content creators.

According to 2011 Pew Research data, nearly 80% of American adults are online and nearly 60% of them use social networking sites. More Americans get their news via the Internet than from newspapers or radio, as well as three-fourths who say they get news from e-mail or social media sites updates, according to a report published by CNN.

There are those who say that social media have positive effects on the individual such as allowing democracy on the Internet while allowing individuals to advertise themselves and make friends, while some see that the spread and increase of social networking sites have a negative impact on the individual where you find a decrease in face-to-face interaction, Children are exposed to images of alcohol, tobacco, and sexual behaviors.

The positive effects of social media outreach can also be used to document memories, discover and explore things, and everyone has the potential to become content creators. Creating content gives individuals access to a wider audience. Moreover, can positively affect their social status and access to political support, this can lead to influence on issues of concern to the person, and as a concrete example of the positive effects of social media, the authors used the Egyptian revolution in 2011, Meetings, protests, etc.

The use of social networking sites has become a source of concern for parents during the school year because they fear their children misuse social networks, neglect them to study, or share inappropriate content. As a result, the use of cell phones has been banned and many schools have also prevented the use of more social networking sites Fame, but some research on the benefits of using social networks; they found that they have many benefits, especially during the school year, they allowed to use them, and even incorporated into the educational system

In 2013, Steve Joordens, a professor at the University of Toronto, encouraged his students to add content to the Wikipedia pages, including the contents of his training course. "The commissioning not only enhances the content of the psychology site, but also gives students the opportunity to think," said Joordens. Critical of negotiations and involved in the production of collaborative knowledge. "

YouTube is the most widely used tool in the classroom of social media, because students can watch videos, answer questions and discuss content. In addition, students can create videos to share with others, and also has personalization (personalization), productivity, YouTube also improved the students 'digital skills and provided peer learning and problem solving in 2012. I found that the videos kept students' attention and generated interest in the subject. The content of the course was explained, and the students reported that the videos helped them recall the information. Visualize applications in the real world and of course its concepts.