Fast Moving Consumer Goods (FMCG) are non-durable consumer goods that are sold like hot cakes because they usually come at a low price and high usability, such as toothpaste, prepared foods, soap, notebook, chocolate, etc. FMCG has a high inventory turnover rate and contrasts with specialty items Low sales and high carrying charges.

Usually these products are stacked on the shelves of supermarkets, and there are soft goods, which are consumer goods that the consumer buys without the need for much thought,They are easily available in all stores, and they are cheap and often purchased goods from the nearest stores to the consumer, such as sugar, tea, soap, cigarettes and soft drinks.

(Shopping Goods): Consumer goods that the consumer does not buy directly, but rather chooses between alternatives offered in the market, such as refrigerators, washing machines, televisions and video sets.
(Special Goods) These are consumer goods that the consumer makes an effort to obtain because they are distinguished by special specifications or famous brands, such as watches, jewelry, sports equipment, and photocopiers.

In 2017, the global market size of FMCG was $10,020.0 billion with a growth forecast for 2025 of $1,5361.8 billion, and Asia is one of the largest markets for these products. Another challenge facing the FMCG industry is changing consumer preference towards healthy alternatives.

From a consumer's perspective, consumer goods should be: lots of buying, low engagement (little or no effort to choose an item), low prices.
From the point of view of the marketer:
Large volumes, low contribution margins, wide distribution, high inventory turnover.

The most famous examples of FMCG are: canned vegetables, cereals, flavored yogurt, cheese, canned beans, fruit juice, drinking water, cold drinks, shakes and soft drinks, baked goods such as biscuits and packaged cakes. FMCG companies continue to create innovative types of baked goods to entice customers.

Consumer goods products are only named abstractly, without details, such as major international brands:
(Nestlé) The Swiss company, Nestlé, founded in 1866 in Switzerland, is a company present in nearly 190 countries, with a market capitalization of more than $304.1 billion.

(PepsiCo) PepsiCo was founded in 1965 in the United States, has a presence in many countries, the wide range of food and beverages is appreciated by many, and the market value of the brand is 199.18 billion dollars, and Henkel, Danone, Colgate and other major brands .