By ostentatious consumption, it means that the consumer spends excessive amounts in order to flaunt his wealth to society, in other words, they buy expensive goods that are not necessary but are only bought to display their wealth and power to the world,Such as buying expensive clothes and sports cars, and there is no doubt that the spread of such a phenomenon has negative effects on the state's economy, on the culture of society and the nature of life that it establishes and enhances.

In fact, this concept is embodied in the form of many different practices, some of which are true of individual practices, and others to broader practices such as excessive production and consumer-oriented marketing.Therefore, it is necessary to raise awareness among university youth of the need to focus on purchasing basic needs only, enhance the value of saving for them, and focus on the pivotal role of the media to educate young people about the negative effects of ostentatious consumption.

Civility has dominated with everything it possesses on most of our daily behavior, which has led to an increase in consumption rates at unprecedented rates. The term ostentatious consumption has become a widespread societal behavior among the groups of society, The consumer picture is summarized in the following: two video equipment, three refrigerators except for the freezer, a television set in the basement and another at the top, radios and recorders of various types, home furniture of various shapes, high-level kitchen equipment, and other luxuries.

Unfortunately, consumption statistics indicate that most of us suffer from this disease. We spend money on luxury goods and on unnecessary occasions. There are several reasons for this phenomenon, and they are:
Capitalism faces a lot of criticism, especially the apparent rise of consumerism. It is said that capitalism only enhances people's desire to obtain more goods and services in ever increasing quantities.

The risk of ostentatious consumption is a danger to the consumer, but it is of interest to the lending institutions, and thus to the movement of commercial activities. The pattern of consumer behavior is rooted in the child from a young age, and the process of consumer upbringing is a continuous process through which the child learns the knowledge, skills, and trends that are commensurate with his acquisition of products.

The models that confirm the existence of what is known as imitation and imitation for the consumption of others is what we see that wedding dresses are not worn more than once or twice, and if more than that, they fall within the scope of defect as well as jewelry, and also in banquets there is no good measure, but there is an element of bragging. Consumers today have to spend clearly due to the material progress observed in society, for example, advances in agriculture and technology have led to the production of necessities such as food and water becoming cheap.

It is also unfortunate that some of our Arab countries, which suffer from economic and geopolitical problems, have higher rates of ostentatious consumption than other countries in relation to the standard of living and income. Social media focuses the light on the rich and extravagant lifestyles of others, such as photographing vacations and traveling abroad in high-cost areas.

Financial and social institutions must participate in this remedy. The increase in consumption outside the natural and responsible need, means a decrease in the productivity of the individual and his bearing financial burdens that exceed his ability to recover, and consequently his inability and failure to meet his daily needs, There are some recommendations such as:
Raising awareness about purchasing only basic needs, including in the curriculum the risks and negatives, instilling the values ​​of humility and non-wasting since childhood.

In order to stop ostentatious consumption, it is necessary to first determine where it is located on an individual basis. Part of this process is really asking why certain purchases are made, is it to impress friends and family, or provide a sense of self-worth? Such as buying only necessary clothes on the basis that they keep the consumer warm.