What is ethnography? Some call it science or a scientific discipline, while others put in it a non-scientific meaning. Ethnography is a field-based and analytical study of the customs, values, traditions and customs of specific population groups,This methodology has been associated, in the past, with the study of primitive peoples. Ethnographic research often looks very different compared to other research designs.

Ethnography is used by qualitative research methods to collect, analyze and interpret observed information in many complex situations. Ethnography relies on participant observation as the primary method of data collection,
Ethnography is important to ethnographers and sociologists as it helps to develop a clear understanding of the many questions that lead to people's behavior and interactions. This answers questions about how and why people think of a community or cultural environment.

Audiotape recording, cinematography, photography, aerial mapping, the use of computers for text and demographic analysis are just a few of the technical developments frequently used in ethnographic data processing, Where inductive and deductive methods must be used, collecting personal life stories, biography and conducting personal interviews.

Ethnography is very useful in the early stages of designing a user-centered project; This is because ethnography focuses on developing an understanding of a design problem,The ethnographic method allows the researcher to obtain internal information about the social life of the studied group, since it is designed to describe and explain social phenomena, it is usually recommended to use ethnographic methods to solve very complex or critical design problems.

Sometimes, ethnography has been criticized because some consider that its conclusions are the product of personalities and interpretations of the researcher, because their variables are qualitative rather than quantitative, in conducting research and collecting data,An ethnographer must be unbiased with as little influence as possible on the society he studies, ethnographic researchers need to be highly skilled to avoid all the potential pitfalls of an ethnographic study.

Ethnography has a set of goals and objectives that can be summed up as follows: Going to the field to observe and examine ethnological phenomena according to an objective scientific approach,Collecting data and data, recording and recording information, organizing and describing that data, analyzing and interpreting field information according to a Sanchronic approach based on the principle of structural immanence on the one hand, and the Diacronian approach based on history and development on the other.