Lateral thinking basically means the ability to think creatively or “outside the box” in order to solve a problem,It is the process of using information to achieve creativity and restructure insight, which requires departing from the usual logical methods and thinking in a way that is much broader than usual,Creative people have the ability to devise new ways to solve problems and meet challenges.

The healthy human mind does not always want to be creative, while creative thinking, is non-linear, sequential or logical thinking, it refers to the need to move when addressing a problem in side directions and alternatives, and therefore defines it as research in solving problems using unconventional or illogical methods Clearly, break free from established ideas and stereotypes, transform your vague awareness into frank expression, and generate new and bold ideas.

There are many ways to promote creative thinking, training the mind to visualize on a regular basis instead of focusing mental strength on routine work to face problems, mind maps are a great way to solve a problem when logical thinking does not help, we all have five senses of sight, touch, hearing, smell and taste, however We rarely use them all to solve problems, our visual senses are usually used to solve things.

What professions use lateral thinking? Creative thinking occurs when a manager thinks differently to solve problems he encounters at work, as he encourages employees to find solutions to problems and from these professions, (marketing) marketers often have to devise new or creative ways to promote products, (media) by working in The media .

Lateral Thinking Techniques Finding these unusual and overlooked points of interest is a creative technique. Essentially, this is the focus method in choosing a new focus,(Challenge Technique) Challenge is about breaking free from the limitations of conventional thinking and accepted ways of doing things, (movement) It's fundamental. Without movement there would be no creativity. This is a very important step.

Lateral thinking helps thinkers be more active and confident in their thinking. When solving a problem that is not yet known.(Difference between lateral and vertical thinking) Vertical thinking helps us in most situations, but sometimes we find ourselves in a more complex situation. Lateral thinking is a creative complement to vertical thinking, one that enhances our dexterity and the other our logic.