As we strive to improve conversations about race, racism, and racial justice in this country, the environment in which we’re speaking seems to be constantly shifting. Yet, these conversations are more important than ever. We’ve put together some advice on finding entry points based on research, experience, and the input of partners from around the country. This is by no means a complete list, but it is a starting point for moving these discussions forward.
Please note that while there are many reasons to communicate with various audiences about racial justice issues, this memo focuses on messaging with the primary goal of persuading them toward action. There are many times when people need to communicate their anger, frustration, and pain to the world and to speak truth to power. Doing so may not always be persuasive, but that obviously doesn’t make it any less important.

Opening conversations with shared values helps to emphasize society’s role in affording a fair chance to everyone. But starting conversations here does not mean avoiding discussions of race. We suggest bridging from shared values to the roles of racial equity and inclusion in fulfilling those values for all. Doing so can move audiences into a frame of mind that is more solution-oriented and less mired in skepticism about the continued existence of discrimination or in our ability to do anything about it.

Not all racism takes such dramatic form. Sometimes it can be silent or subtle. But even relatively mundane acts of racism have an impact on those who experience them.
Since 2012, more than 400 organizations across the country have joined the campaign to support the work of anti-racism.
It is time, though, to sharpen our conversations about racism. Race relations across Western democracies have grown more strained. Xenophobia and intolerance are on the rise, fuelled by far-right political movements.

There's no question public debates about immigration and national identity can shape experiences of racism. Our leaders have an important role in setting the standard for racial harmony.

All of us have our part to play, in our everyday lives, Not least because racism happens in places such as our neighborhoods and shops, our schools, and workplaces. Thinking about racism in everyday situations means we can focus on some practical actions.

It's not just about racial superiority. Racism refers to prejudice, discrimination, or hatred directed at someone because of their race. It is something that creates disadvantages for some and confers privileges on to others.
Racism matters to all of us. Its presence should prompt our society to look in the mirror. Racism shouldn't just be an issue that matters only to minorities. And the work of combating racism mustn't be left to the victims of racism – for the same reason that we can't, for example, leave the task of combating sexism to women alone.
Social progress happens only when society is big enough to stand alongside those who are mistreated or experience injustice.